Need to build an animated HTML5 ad that responds to a viewer’s actions? Google Web Designer combines visual editing with code-based controls for ads and other interactive web content.
How do the animation modes work?
Quick mode builds an animation from a sequence of scenes. Advanced mode puts elements on a timeline with layers for more detailed control. Motion paths shape how objects travel, while custom easing adjusts the pace of their movement.
The design workspace also includes Shape and Pen tools for creating artwork, along with controls for text, imported assets, and element properties. CSS3-based 3D tools let designers rotate objects and flat designs along different axes.
How can an ad adapt to screens and audiences?
Responsive ads use media rules to change an ad unit’s layout and styling for different screen sizes. A dynamic workflow can connect creative elements to data signals, then preview variations using sample feed data.
- Add events for responses to clicks, touch, device rotation, or shaking.
- Choose preset events or create custom behavior with JavaScript.
- Drop in components such as image galleries, video players, and maps; components can report metrics.
What tools support the creative workflow?
Projects can contain multiple pages, letting viewers move among different scenes within the same creative. The template gallery offers layouts to customize, and saved custom templates can serve as starting points for later projects. Easy Mode provides a streamlined way to personalize a template with assets, text, and colors.
Google Web Designer also connects with Google services during ad production. Browse Google Fonts, bring in assets from the Studio Asset Library, and publish finished creative to Studio or share project files through Google Drive.
Pros
- Quick and Advanced modes support different animation workflows
- Responsive rules let one ad layout adjust to screen sizes
- Events and components add interactive behavior, including galleries and video
- Google Fonts and Studio Asset Library integrate with creative work
System requirements: Windows 10, Windows 11 · Processor: Intel Pentium 4 or later · Memory: 2 GB minimum, 4 GB recommended · Screen resolution: 1280×1024 or larger · Application window: 1024×680 or larger · Internet connection required
Can Google Web Designer create interactive ads?
Yes. Events can make a creative respond to user actions, and components add features such as galleries, video, and maps.
Can one ad change for different screen sizes?
Yes. Responsive media rules let an ad unit adjust its layout and styling to different screen sizes.
Can animations use custom movement?
Yes. Advanced mode offers timeline-based animation, with motion paths and custom easing for movement control.