BlueOne for Windows

Want shoppers walking past your store to get your latest offer on their phone? BlueOne is designed to send marketing campaigns to nearby mobile devices over Bluetooth. Proyecto8’s tool supports promotional, advertising, and informational messages with image, video, or text content.

Bluetooth campaign delivery

BlueOne distributes campaign content to people whose mobile devices have a Bluetooth connection and are within one kilometer of the sender. The delivery model centers on nearby audiences, such as people in the area around a business or event.

This approach ties campaign reach to two conditions: proximity and Bluetooth availability on the recipient’s device. Before anything is sent, the phone owner is asked whether they want to receive the campaign.

Campaign content

Businesses can use BlueOne for advertising, promotions, or informational messages. Campaign material may contain an image, a video, or text, giving the sender a choice of format for the message.

• Advertising campaigns
• Promotional offers
• Informational messages

Typical use

BlueOne uses a Bluetooth adapter connected to the PC to detect phones in the area and checks which content types each phone can accept, such as images or video. A statistics module then shows how many phones were detected and how many received the campaign, which helps measure its reach.

What do I need to run BlueOne?

A Windows PC with a Bluetooth adapter. The program uses it to find nearby phones and send them the campaign.

Do people have to accept a BlueOne message?

Yes. Each phone owner is asked whether they want to receive the campaign before it is delivered.

Can I see how well a campaign worked?

Yes. A statistics module counts the phones detected and the number that received the content.